Black Lives Matter.

For many Black, Brown and Asian children, one of the reasons Jem was significant is that the show presented a rare opportunity where they saw themselves represented in entertainment. They could engage with these characters​, explore creative imaginations with outrageous hair colors, and sincerely enjoy play with a doll that looked like them.

Special Announcement Regarding JemCon 2020

To all past, future and potential JemCon attendees:

In these truly extraordinary times, when you're not sure what to believe or not to believe, the JemCon staff would like to make an official statement regarding the status of JemCon 2020.

As much as we know that love unites us, our top priority remains keeping our guests and JemCon family members safe and sound.

2020 Winter Fashion

Fits vintage and newer dolls. Features clothes, belt and Valentine's accessories. Also includes shoes for classic Hasbro Jem dolls.

Fashion designed and executed by Cherri. Accessories by Maria. Artwork by Dara.